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GUCCI TIMEPIECES - MORE THAN 40 YEARS OF WATCHMAKING

The Italian fashion House was first established in 1921, creating and crafting quality leather goods which were soon followed by ready-to-wear apparel, shoes and accessories. Gucci items were made highly recognizable thanks to Gucci's use of original motifs drawn from the worlds of horse riding, sailing or sports cars; these continue to provide enduring signifiers of this luxurious, covetable brand. For Gucci Timepieces, these symbols remain just as relevant as they were four decades ago and are seamlessly incorporated across all Gucci watch collections. 

 

It all started in 1972 when Gucci became one of the first fashion Houses to branch into timepieces, enabled through a license with Swiss watch-making company, Severin Montres, founded by charismatic watch industry pioneer and entrepreneur, Severin Wundermann. In 1997, Gucci took control of Wundermann's watch business by acquiring Severin Montres, further developing this category with successful, iconic models that combined modernity and tradition, innovation and craftsmanship, fashion and elegance. Gucci timepieces have always been made in Switzerland and are all assembled at the company's watchmaking atelier in Switzerland's horological heartland, La Chaux-de-Fonds. 

Today, Gucci Timepieces is a well-established Swiss Made watch brand with more than 40 years of watchmaking history. The brand continues to create and produce watches of fine quality, equal to the leading names in the industry, and retains a fresh, innovative perspective that is rooted in the House values of design and no-compromise approach to quality. This original spirit is seen in the materials used, continually evolving designs and exciting new partnerships, notably with the music industry in collaborations that echo the brand values of skill and unbridled creativity.

'SWISS MADE' QUALITY AND COMPONENTS

It is this commitment to quality that renders Gucci watches more than fashion items, with many models comprising sophisticated components such as mechanical movements and chronograph complications. Many more pay testament to Gucci's watchmaking expertise in manufacturing gold cases or gem setting. All Gucci timepieces are produced according to 'Swiss Made' standards, with strict adhesion to stringent watchmaking criteria. As with its fashion lines, Gucci Timepieces is renowned for its creative use of materials such as PVD, rubber, the Gucci 'web' stripe, leather, which is sourced from Gucci's workshops in Italy, as well as wood, seen in the iconic 'Bamboo' watches for women.

DISTINGUISHED BY DETAILS

Gucci timepieces are distinguished by the iconic Gucci hallmarks that appear on all men's and women's watches. These details can be present anywhere on the watch, from the dial to the strap, the case to the clasp. Typical examples of brand icons include the famous green-red-green web stripe, the diamante pattern, the 'Gucci' name or Guccio Gucci's signature used as a logo. Elsewhere, the Gucci horsebit is used to create elegant bracelet links, clasps or embellishments, the 'G' initial is stamped onto the crown and even the interior of the watch strap can carry extra detailing such as the 'GG' diamond pattern.

Gucci Timepieces appeal to a wide customer base: many favor the classic and sophisticated designs exemplified in the G-Timeless or Interlocking collections. Other models have a strong historical connection, such as the Bamboo or the Horsebit. Others still represent a real break from tradition, as seen in the U-Play with its interchangeable bezel and strap and Gucci's first digital watch, the I-Gucci, which was met with huge success. With its breakaway design, the I-Gucci created a platform for Gucci TimepiecesÊ partnership with The Recording Academy®, hosts of both the GRAMMY Awards® and the Latin GRAMMY Awards®.

Underscoring Gucci Timepieces' philosophy is a desire to strengthen links with the arts, especially with music. Artistic partnerships are an expression of Gucci Timepieces' emotional values, and music, with its captivating blend of individuality, talent and creativity is an ideal outlet for the brand.

About Gucci Timepieces & Jewelry

Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.gucciwatches.com. Gucci is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.

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